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Independent retailers and restaurant owners who compete against massive chains have long felt that being small offers an advantage in terms of greater personalization. But now big retail and restaurant chains are honing in on what’s been the independent advantage: They’re testing smaller locations, Read More

Owning a business means that you can deduct certain expenses from your taxes. Not everything is deductible. What business expenses are tax deductible? Read on.
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Below are 23 Twitter Likes and 23 Twitter Dislikes from people that are using Social Media regularly for many different reasons, business and personal. Read More

Are we so caught up in social media and online marketing strategies that we've forgotten to invest in traditional marketing? Or that our time actually has a value? Traditional marketing still works, especially in conjunction with online efforts. Read More

Have you ever launched a new product or service and not known how to start driving traffic to your site? Here are two ideas to get started. Read More

The PR Verdict: “C” for the Guardian. Credibility is a newspaper’s key brand value. Unnecessary positioning for an organization with a proven track record. Read More

It’s an age old chicken and egg question… which comes first when developing a website – content or design? You could argue the case for either one. However, I would argue that having a content strategy before you design your website is absolutely crucial to your site’s success. Read More

It’s easy to justify cutting marketing costs all together in a down economy. Why? Because you’re looking at it from the wrong perspective. Marketing isn’t a cost – it’s an investment. Read More

Please join us February 27, 2012, for a special Facebook Q&A on content marketing. BizSugar member Ileane Smith, (@Ileane on Twitter) will be there to answer your questions. Read More

An in-depth case study on 3 internet marketing gurus and how they utilize product creation strategies to make money from repeated product launches. Read More