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Small business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb big time. Read More

Whilst some brands have a dedicated and well-oiled machine to engage with fans, there is still vast opportunity to achieve more. Although 90% of online adults use social media, on any given week the average Facebook user will spend just 0.5% of their time interacting with brands that they follow. Read More

Only a small percentage of people who aspire to be their own boss will ever be successful at it. Here are the must-have abilities to escape the rat race. Read More

If you have more than half a dozen clients or customers, a customer relationship management (CRM) system of some kind is essential to keep track of your contact with them. Adler Santos, a ‘growth hacker’ for Collabspot, picks out the three key things to consider before spending your money. Read More

Great leaders are able to ask superior questions to achieve great results. If you have all the answers, new ideas & creative solutions may get lost. Read More

If you own a business or involved in management, it can be tough sometimes be to lead your employees. Make sure you or your managers have the training needed. Read More

Are any -- or all -- of these three mistakes standing between you and the success of your video marketing? Read More

To advertise on your blog, or not… Is that the right question? The taboo that's really not so taboo. Read More

Since the recession, businesses have cut back on staff and expected more productivity from fewer employees. This has led to some troubling trends in businesses today. Read More

Next Sunday is Saint Patrick’s Day, the day when we celebrate all things Irish. Up to 80 million people globally claim to have Irish heritage. Wherever we’ve found ourselves, our natural ability to network has helped us to adapt to new environments and of course, this now also includes the online e Read More