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Many business owners are looking for ways to save money without impacting quality. A popular ‘green’ way to cut costs is to have a solar system provide your energy needs. Solar energy can lower your energy costs and also appeal to environmentally-conscious customers. Read More

Not having a clear call to action will fall short to turn the visitor into client, even for those promotional campaigns which have more than average open rate. You don't want to mix up your receiver about what to do with the information/offer you sent, if they think too much, then they will get conf Read More

As the biggest buying season of the year approaches, do you find yourself scratching your head trying to come up with a marketing plan? For some business owners, the holiday season can represent anywhere between 20–40% of their annual sales. In 2011, holiday sales represented 19.5% of the total ret Read More

If your business doesn't have a blog, you're missing an opportunity. A small business blog helps you market your company online, establish you as an expert in your field, increase your organic search results, and grow an audience that may become customers for your products or services. Creating a b Read More

If you want to know more about the technology available to improve how your small business operates, you will not want to miss this podcast with Regional Development Director at Infusionsoft and Editor of Smallbiztechnology.com Ramon Ray. Ray explains the benefits of Customer Service Management sof Read More

No matter what small business you run, online presence is increasingly important these days. Improving your Website's popularity means paying attention to pageviews and unique visitors. But if your a bit confused about what all this means and how to improve both, pay attention to this video from Al Read More

You've probably heard from many small business owners the frustration with Facebook as a marketing platform. With constantly changing features and some doubt lately about how many of your fans Facebook posts truly reach, it's easy to forget some of the truly great marketing opportunities Facebook o Read More

So, while I will talk about marketing strategy and the growing impact of online behavior, I’ll start off sharing my view of the natural advantages of owning and growing a small business.... Read More

There are many trends making it more and more challenging to sell and making bargains easier and easier to find. The competition is really heating up and it’s going to change shopping both online and off. What do you need to do to keep up with your competition? Read More

It’s a challenging environment for Irish SME’s as they seek growth, funding and stability. smeople is a new nework that provides Irish small business owners a different way to network, do business with one another and get funded. In this interview, Rob Marr explains why he co-founded smeople and ho Read More