In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters—aged 13 and 16—excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite cl
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Tammy22 voted on the following stories on BizSugar
"OMG! The Coupons Are Here!" or why teens love direct mail.
Posted by suzyQ under Direct MarketingFrom http://www.marketingprofs.com 5733 days ago
Made Hot by: on July 18, 2008 9:49 pm
5 practical tips for getting better performance feedback
Posted by d2kd3k under Human ResourcesFrom http://www.allthingsworkplace.com 5734 days ago
Made Hot by: on July 17, 2008 3:50 pm
Steve Roesler offers five practical tips for finding out how you're doin'. My favorite is number four: “Your best relationships are with people who say 'no' to you. This isn't about someone refusing to give you feedback. It's about the paradoxical dynamic that surrounds difficult news. It takes a high level of trust to say 'no' to someone. As a re
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Trust and the $5 muffin refund
Posted by d2kd3k under Customer ServiceFrom http://carpe-diem.typepad.com 5734 days ago
Made Hot by: on July 18, 2008 1:20 am
Bruce Rasmussen's engaging personal tale combines forthrightness and whimsy, beginning with a marketer's definition of trust (which he claims to paraphrase): "A can trust B if B has the opportunity to rip A off - and chooses not to do so."
Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own or
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3 Powerful Words that can increase your business
Posted by d2kd3k under SalesFrom http://www.strategicimperatives.ca 5757 days ago
Made Hot by: on June 24, 2008 2:36 am
What one factor leads to successful outcomes in meetings with clients and prospects? Research shows the more time clients and prospects spend talking in a meeting, the more likely they are to feel good about it and have a positive opinion of their advisor. Here are 3 steps to getting clients and prospects talking in a meeting —- and the three most
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Employers who check out job candidates on MySpace could be legally liable
Posted by mssux under Human ResourcesFrom http://blogs.techrepublic.com.com 5759 days ago
Made Hot by: on June 24, 2008 2:35 am
If a potential employer uses a social networking site to check out a job candidate and then rejects that person based on what they see, he or she could be charged with discrimination.
According to Workforce.com, a site that helps HR reps stay current with all matters HR, employers who use the data available on social networking sites like Faceb
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Your company's reputation, trashed in one click | HRTechNews.com
Posted by ktchar under Human ResourcesFrom http://www.hrtechnews.com 5760 days ago
Made Hot by: on June 24, 2008 2:35 am
Are they talking about your company? These Web sites allow your employees to rant about your company anonymously...online and in public.
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New technology deters small business theft and fraud
Posted by TimJustus under Products and ServicesFrom http://online.wsj.com 5760 days ago
Made Hot by: on June 24, 2008 2:37 am
For small businesses, preventing theft and fraud by employees can be an uphill struggle.
Now a new generation of security technology aims to give small businesses an inexpensive defense against unscrupulous employees. Some of these systems let business owners who are on the road check their security cameras over the Internet and get email alert
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The Most Common Marketing Mistake: Advertising = Marketing - Working Smarter
Posted by Aaronontheweb under MarketingFrom http://blog.smartdraw.com 5783 days ago
Made Hot by: on May 30, 2008 12:56 pm
From the Page: "Advertising and promoting are important marketing tactics but they are not nearly as crucial as the process of understanding your market.
Marketing is like hunting - advertising is a lot like firing your gun at your target, but just '"firing your gun' doesn't do you any good if you don't know where the game is."
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NearbyNow, The Find partner for inventory search
Posted by ArmadaIG under Products and ServicesFrom http://www.bizreport.com 5783 days ago
Made Hot by: on May 30, 2008 12:54 pm
Online shoppers may have a new way of finding out which etailers have the items they most want to buy. And etailers should take note. By allowing users to learn if an item is available in real-time, etailers have a better chance of creating a loyal buyer.
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5 common mistakes that can sabotage your business--and how to avoid them.
Posted by ArmadaIG under FinanceFrom http://www.entrepreneur.com 5783 days ago
Made Hot by: on May 29, 2008 2:20 pm
No matter how passionately you believe in your business, you've got to make the numbers work before you can turn your dream into the reality of a large and profitable company. While nobody has a crystal ball that can predict the future, a good financial model will help you understand the key elements that make your business tick and help you avoi
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