I thought this was an effective idea, "When you're stumped trying to come up with remarkable features to talk about in your marketing -- go the opposite way. Talk about something awful, opposite, or different." Check out this example from TripAdvisor to see how it can be done.
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Tammy22 voted on the following stories on BizSugar
Give me your dirty, your ugly, your bad news
Posted by JohnH under AdvertisingFrom http://eimr.blogspot.com 5491 days ago
Made Hot by: on April 8, 2009 9:41 pm
The $250,000 Small Business Tax Question
Posted by luckycharmer under TaxesFrom http://www.businessweek.com 5495 days ago
Made Hot by: on April 6, 2009 3:46 pm
In the weeks since President Obama proposed rolling back federal income tax rates on the nation's top two marginal tax rates as part of his federal budget, the term "small business owner" has turned into a political football.
Proponents of the budget proposal claim that less than 3% of small business owners have net household income above $
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Marketers and SMBs Disconnect over Online Tactics
Posted by luckycharmer under MarketingFrom http://www.marketingvox.com 5495 days ago
Made Hot by: on April 5, 2009 4:27 pm
Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money.
These efforts are at odds with what SMBs say they prefer. As a so
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Cash in on Federal Spending
Posted by suzyQ under StrategyFrom http://www.kiplinger.com 5495 days ago
Made Hot by: on April 5, 2009 4:27 pm
Businesses of all sorts and sizes will be able to dip into the flood of money pouring out of Washington. Here's how to improve your odds.
By now we've all heard one of the newest American complaints -- all this stimulus and bailout money, but where's mine? Like many individuals, most businesses won't get much government help. But many savvy
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Catch Customers Before They Leave Your Site
Posted by suzyQ under Online MarketingFrom http://www.smallbusinessnewz.com 5495 days ago
Made Hot by: on April 3, 2009 10:02 pm
Have you heard of the conversion funnel? This is the process in which customers get to your site and go through a number of steps that ultimately lead them (hopefully) to the checkout.
In a post on the Google Analytics Blog, Alden DeSoto brings up a very good point. In a brick and mortar store, a salesperson can judge in person things that mak
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Smart Ways to Get Closer to Customers Online
Posted by StepByStepMarketing under Online MarketingFrom http://www.fuelnet.com 5496 days ago
Made Hot by: on April 3, 2009 6:36 pm
Online relationship building with customers takes time and effort; it doesn't happen overnight. But small businesses that go the extra mile see benefits ranging from improved customer loyalty to increased sales. Here are six effective ways to get closer to your customers in the virtual world as part of a niche marketing effort.
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How to Handle "Can You Do Better On Your Price?"
Posted by SkipAnderson under SalesFrom http://blog.sellingtoconsumers.com 5499 days ago
Made Hot by: tiroberts on March 30, 2009 7:12 pm
Step 1: Validate your prospect.
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Selling Design Products and Services to the Color-Sensitive Customer
Posted by SkipAnderson under SalesFrom http://blog.sellingtoconsumers.com 5501 days ago
Some customers fall into a special category of design-oriented individual: the "color-sensitive" customer.
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The Secrets to Boosting Your Brand Identity
Posted by StepByStepMarketing under MarketingFrom http://www.fuelnet.com 5501 days ago
Made Hot by: on March 31, 2009 1:39 am
These days, it's not enough for a small business to rely on the products and services it offers and the prices it charges. Having a strong brand identity lends credibility in a crowded marketplace and gives a company a personality beyond the people who work there. Here's what you need to know about brand identity development.
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Gain the Know-How You Need to Do the Work-At-Home Job Search Successfully
Posted by icanwah under StrategyFrom http://www.articlesbase.com 5501 days ago
Made Hot by: on March 31, 2009 1:39 am
Researching for legitimate work from home or what is most commonly known as "telecommuting positions", can be a difficult task and may open up some risk factors you are unaware of.
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