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When it comes to word-of-mouth communications about personal finance, a small group comprising 11.5% of the US adult population is the key influencer for the majority of other people. Though people in this segment of approximately 25.4 million mirror the typical American adult in terms of average age (45.4) and have only a 4% higher annual inc Read More

In the typical growth path of a small business, certain functions, like information technology, end up getting handled part-time by the owner as the business grows. Many business owners don't have the technology background to know what they may be missing out on. How do you convince the business owner that it's time to bring in profession Read More

Thoughts on customer engagement and a link to a useful video. Read More

Let me guess. You've read about inbound marketing, you know that blogging and creating content like videos and webinars is the most effective way to get ranked in search engines and drive and sales. There's just one catch: You're not a "content expert." Here's some advice: Stop worrying. If you're good at your job, you'll be great at creat Read More

Amid all the gloom out there, a new survey actually points to some positive signs for small businesses — and for those people thinking of hanging their own shingle for the first time. Payroll administrator SurePayroll, which conducts a monthly survey tracking small-business optimism and hiring trends, found that small businesses increased their Read More

Read here for sales success principles to live by. This article gives the top 9 reasons salespeople succeed or fail in this tough business, and even tougher marketplace. Read More

Negotiating the price is what happens when you haggle at a flea market. Negotiating a deal is what happens when the representatives of two companies come together to decide how to make each other more successful. To make this point, here's Brian Dietmeyer, CEO of the sales training firm Think! Inc. discussing how to negotiate beyond the level Read More

Your web site's bounce rate may be a significant factor in your search engine rankings. If the bounce rate on your site is high, you could end up with lower rankings in the search engines. Correspondingly, lower bounce rates may actually offer meaningful ranking boosts. Read More

When search marketers get together at a pub and talk, the conversation inevitably turns to Google's near-monopolistic share of web search. For many of us that are new to the field, Google has consistently been the market leader and focus of most of our efforts. But this wasn't always the case. Have a look from a historical perspective: Read More

It is important to note the landing page quality's influence to your account. Landing page quality score is not used for all of the algorithms that determine your account's visibility. You can view information about your landing page quality score within your AdWords account. Just click on the magnifying glass icon located next to a keyword within Read More