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Getting an ecommerce website ready for holiday sales take more than changing to a more festive theme and colours. It’s about making sure your website is ready to take orders and optimized for social commerce across many platforms. Read More

This month — today, in fact — marks the five-year anniversary of Resonance, and to celebrate, I’m sharing the top 5 content marketing lessons that the last five years have taught me. Read More

In order to be successful at content marketing and keep your audience continuously engaged, you need to be consistent. You have to keep offering a stream of quality content in order to build relationships and the loyalty of your audience. Read More

Your brand is what the outside world thinks of you; it’s a collection of impressions you build up over time. These days your first impression is often made online.
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“If you build it, they will come” … That advice may have worked for Kevin Costner, but when it comes to online content, we need to do more than build — we need to amplify: Read More

Most people working on the online business sector, think that many of the problems they are facing may be solved by marketing! Not enough sales, marketing is the problem, not enough conversions, it is a marketing problem should be solved, no product/service awareness, you use the wrong marketing mi Read More