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Overly complex legal contracts are increasingly ubiquitous, annoying—and ineffective. They increase costs, decrease productivity, and annoy the hell out of your customers and contractors. But savvy business people can choose the alternate route this article lays out. Read More

How strong is the link between our DNA and primal conditioning and our buying behavior? As it turns out, there's a stronger link than we may initially believe. Read More

Do consumers respond more positively to digital media ads (e-mail, banner ads, ads on gaming sites and social networking sites) or to ads in traditional media? The ansewr might surprise you. Read More

Portfolio.com's list of must-read blogs for CEOs and other chief executives. (If I met a CEO who read all of these, I'd be impressed.) Read More

If a potential employer uses a social networking site to check out a job candidate and then rejects that person based on what they see, he or she could be charged with discrimination. According to Workforce.com, a site that helps HR reps stay current with all matters HR, employers who use the data available on social networking sites like Faceb Read More

If you've ever gone to a business networking event and (a) wondered who to talk to, (b) wondered what to talk about, or (c) left the event with a handful of business cards but not solid leads, this is a great article to help you make those meetings more productive and focused. Read More

Few would question this simple truth: Businesses must differentiate. Growth, profit—survival, even—hinge on their ability to set themselves apart from competition. But is the common wisdom correct? Is most everything you've read and heard about differentiation wrong? Read More

Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social media, Bianca Garcia, one of our star media planners, jumped right in with a lot of good information. Read More

If you have ever looked into more cost efficient ways to market, utilizing social media should be almost #1 on that list of to-do's. This is a wonderful resource of how to get the most out of your social media efforts! Read More

Here are three proven sales tools to help you overcome a prospect's tough questions. Read More