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It's a brief comparison of two different uses of Twitter and their respective goals and audiences. Read More

Okay, so even I'm getting tired of talking about Twitter at this point, but a new article from AdAge claims that Twitter could be the killer application SMB owners have dreamed about. And to make things even more exciting, the article comes complete with something most social media hype pieces don't — actual stats and data! -- From Lisa Barone Read More

Online communities can be the perfect place to market your products and services, but it must done in a way that is respectful of the community culture, or you will fail tremendously. Read More

One simple fact of marketing is that the Internet is a much different playing field than traditional advertising channels like newspapers and television. According to a study by Webvisible and Nielsen Online, only 9 percent of small business owners say they are satisfied with their online advertising efforts. Getting it right is critical in today Read More

Check out Naked Pizza, and it's use of Twitter. Then see how Mark Cuban is getting involved... Read More

The Gadarene swine drowned when they rushed into the sea because they were suddenly possessed by demons. They have since become an appropriate metaphor for mass panic.Certainly the metaphor is applicable to all sorts of things that are happening at the moment — but it is particularly neat when applied to the panic over swine flu. Read More

News moves so quickly these days it can be hard to keep up with. Maybe it's time we took a calm look at what is actually going on. Read More

"Now the consumers have taken charge — they decide what news is. Monopoly power vanished. The existence of a competitive marketplace is permanent. And we should have known and we should have anticipated that." Read More

Nada Jones and Michelle Briody, authors of "Sixteen Weeks to Your Dream Business," list ten things you should "know" before you start your own business. Read More

While its great to see so many marketers enthusiastic about their inbound lead generation programs and discuss metrics and success stories on how many leads came through which can be added to the funnel, the process of inbound lead qualification still remains the ignored step-child of marketing and sales. Read More