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Do we really need another post about how great Apple's marketing is? Absolutely! I thought this was a great summary. There are a lot of things small businesses can learn from Apple's success, and most of them easily translate from the corporate world to the small business world. The strategies that set Apple apart from its competitors are strate Read More

Got a key position to fill? Hiring good employees is the foundation of any successful business. But selecting the right ones is hard work, and the interview process is often the most important step in the process. Here's how to figure out if the candidate sitting across from you is likely to become your next Employee of the Month. Read More

Learn how a college student uses Facebook. Read More

Last week, Steve Strauss began his annual look at the top ten trends shaping small business. He wraps it up this week with a look at the Top 5. Be sure to check out trend number 1. Read More

Following declines in 2006, small-business hiring rose by 4.3 percent last year, even as labor costs went up, according to SurePayroll. Based on payroll data from more than 18,000 small businesses, salaries rose by 4.2 percent to an average $32,609, the Chicago-based payroll services firm reported. Read More

A new study found that 82.8% of small businesses do not track ROI on lead generation programs. The study also found that 52.4% of companies surveyed have no formal sales forecasting process in place. Read More

Entrepreneurship expert Guy Kawasaki presents "Art of the Start" at TiECon 2006, sharing time-tested wisdom on how to succeed in starting a new product, a new service, a new company, a new anything. Read More

Finding investors is hard work. Entrepreneurs who have been through the process a few times, like Todd Parsons, 40, co-founder of San Francisco-based BuzzLogic, will tell you it's the hardest part of running a business. For Parsons, who co-founded BuzzLogic with Jeff Glover, 40, and Mitch Ratcliffe, 45, finding venture capital to turn the consult Read More

If your taxes are killing you, here are 5 quick tips for finding more deductions and lower business tax costs. Read More

Many journalists will agree to a quick informational phone call with new marketing leaders, if you respectfully request it. Let them know the conversation will not run longer than 15 minutes and will be at a time of their convenience, and promise you will not pitch them during that time. You're seeking information so you can serve them better as a Read More