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When you notice a rise in unsubscribe rates from your email list, as an email marketer you always tend to think that there is zero or no possibility to get them back. But it’s not always the case. If you regularly analyse the customers’ behaviour, content sent and underlying reasons to unsubscribe, Read More

When in Rome, do as the Romans do. When in Silicon Valley, speak like the techies. The new book "Valley Speak" will do just that and you'll fit right into Silicon Valley culture. Read More

Startups may think that marketing is a necessary evil but they can get a lot of mileage and ROI from spending $25K. Read More

Good quality photographs on websites will always have the power to build up the visual appeal in customers’ mind that an offline store cannot.

Therefore; e-commerce websites should pay more attention on how product images are utilized on service page designs. Read More

You may design them circular or you may design them rectangular, but every size of a CTA button should be designed relative to its surrounding elements.
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Do you create content for your business?

Looking for an easier way to make your content work for you?

With Nick Westergaard’s help, discover easy ways to create and repurpose your content.
Read More