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In 2014, with Google’s search results pages being randomly filled with different types of listings, it is close to impossible to predict what will catch the reader’s eye.

That is precisely why we have just performed a CTR study to bring to light the distribution of clicks between Google search r Read More

The blogosphere is cluttered with hip jargon like, “forget about SEO, it’s all about the user experience“.

Meanwhile, new search marketers and less experienced content developers seem to genuinely believe everything they read online and fall for sexy taglines about how strategies should be put t Read More

Getting people to the bottom of the page is as much about your skill with presentation as it is about your gift for writing. To put it simply, your content needs to be easy to read as well as artfully worded.We call this readability. This article details what you can do about it. Read More

If 50 years ago, a tire supplier handled delivery logistics, employees, and the costs of rubber and associated materials, today he is concerned with SEO, social media, and the essentials of digital existence – such as efficient web hosting. Find out how you can graciously handle the challenge of fi Read More

Blogging is a job and as a blogger, you have a very specific task – to publish new blog posts regularly. Luckily, there’s a fairy god mother for this bleak scenario. She’s called repurposed content. Read More

Do you have a Facebook page that’s struggling to take off? Is maintaining a Facebook page starting to feel like a waste of time?
It’s not like you haven’t tried.
Read these 10 tips on how to write better posts that your fans respond to.
Read More

Successful businesses have been built entirely around content marketing.

The problem is that most people who talk about content marketing these days forget the most important aspect: marketing your content.

In this post I lay out a complete strategy that will allow you to skyrocket your socia Read More