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Selling today is not only difficult, it’s downright scary! You must fight off your usual cast of competitors and still protect yourself against the dreaded “no decision.” Knowing how to appeal to the “Bully with the Juice” is a mandatory sales-skill in today’s post-bubble economy. Read More

Start-Up companies do not need theoretical or impractical advice. They need tips and suggestions that they can easily and swiftly implement to improve their business. Here are some tips about which I am often asked! Read More

The internet is a highly competitive place. Many websites get lost in the search engines and show little value to their business. Savvy companies realize the importance of SEO. Keyword research is one of the first and most important places to start when website optimization begins. Read More

As many of us know we are constantly being bombarded with advice on how to improve, enhance, increase, upgrade etc.our social media followings, but very few people are detailing the best ways to implode a social media following. And when I see a void I fill it! It's just my nature. Read More

Have you noticed that the political pundits have been using the term “Buyers Remorse” in relation to how Wall Street Democrats feel about putting Obama in the White House? I’m not sure that it’s a good idea to mix references to regrets in purchasing with voting — but that’s another story. Read More

Discover the advertising strategies on how you can create a top marketing slogan for your small business. Learn from this article. Read More

Discover how you can create and implement a successful advertising campaign that brings in higher profits for your small business. Learn strategies from this article. Read More

The practice of effective personnel management is one that small businesses need to develop and improve as they expand and grow. The vast majority of businesses in the United States today employ fewer than 100 people and yet current research conducted in the personnel field tends to focus on larger firms (over 100 employees) that employ full-time personnel specialists. Read More

You're nimble. You're quick. You don't own any red tape. It's you and your customers. Oh, and your passion, (pre-built into most small businesses). So what's next? Read More

In the past, success in sales depended very heavily on the salesperson’s sales acumen. While sales acumen is still necessary, business acumen is now equally (or in some cases, more) important than sales acumen. The business of sales is now the business of business. Salespeople need the business acumen of a great general manager. Read More