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Consider employing a market research company to analyse what your customer base actually wants to buy. If your product range does not align to their findings, make sure you redesign the products and change the packaging to revitalise sales and meet the customers’ needs. Review the markets demands periodically and listen to feedback from your existing customers to keep your small business offering relevant Read More

This is the second of a series of interviews to come of outstanding, unique entrepreneurs. These exclusive interviews will focus on their experience as entrepreneurs and will offer advice for young entrepreneurs Read More

A well-equipped translator will have access to a variety of language tools in order to complete the translation work, as well as a breadth of education. If there are particular glossaries of terms from previous translation projects that should be used for the current translation in question, provide it from the outset to the translator Read More

Thinking your customers are dumb:  If you believe that your customers are dumb, then what does that say about your business Read More

This post contains charts based on Winning Workplaces' research into employee ownership trends among the top firms in our competition from 2007-2010 Read More

Only 2 skills are needed to Increase Website Traffic Free. When starting off in internet marketing it is more important to build a solid foundation with a couple of core skills rather than being overwhelmed trying to learn it all. Read More

Few modern-day thought leaders are as eloquent or as spot-on as Daniel Pink. The attached post centers on the challenge to stop benchmarking the competition and starting instead to redefine the true needs of the market. Giving people what they want will not necessarily break paradigms, as the solution might simply not yet exist to be benchmarked or improved upon.
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Rick S. Pulit Read More

When buying a franchise, you'll be expected to sign a franchise agreement. Don't assume that everything in the contract is set in stone. Often there is room for negotiation. Follow these steps to be sure you are comfortable with all the provisions before you sign the franchise agreement Read More

Web sites have trumped the business card, or logo as the key brand identity element for making a great first impression Read More

"If you're an account manager for a large firm, or "the guy" in a one man operation, you should always be on the lookout for tools that you can use to automate the low level and receptive work. Google Alerts is one of those tools. There are some smart ways you can get Google Alerts to work for you. Read More