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Best Way : Small Business Management Tips. Managing a small business means managing your time, resources and employees as effectively as possible. Learning new ways to better manage the various aspects of your business can make your... Read More

Henry Ford once said, Whether you believe you can or you believe you can't, you're right! How will your beliefs affect your plans and goals for 2010? Read More

What's the difference between advertising and blogs? Basically, it's the difference between sending a message and building a fan base. Here's a very simple breakdown. Who are you talking to? With traditional advertising (newspapers, radio, television) you will spend a huge amount so that perhaps 90 percent of the audience can ignore you. With blogs, you spend substantially less to talk to those m Read More

Speedy rebuilding after 9/11 was supposed to show the terrorists that good could triumph over evil. In 1930, the Empire State Building was completed in just 410 days! Yes, 410 DAYS! Why has Freedom Tower, eight years on, not even reached the 10th floor? Business lessons from senseless tragedy... Read More

The whole web is crossing off tabs in disgust and sending out complaining tweets over the outrageous Toyota ad that is the winner of the Clever Film Competition. It involves a young boy and a girl’s father laughing about the ‘good pounding’ his daughter will get later and how the boy will ‘have her on her back early.’ Far from being clever, the public have shown outrage and disgust over such a gr Read More

Have you learned the importance and value of being real, original and truthful with customers? Marketing used to be about acquisition and marketing the heck out of a brand... shoving offers and products Read More

Brainstorming is one of the most powerful creative techniques ever devised. When used properly, it can produce more and better ideas than any other process. It’s based on the concept that two heads (or three, or four, or more) are better than one.

Many would argue that you can’t create by committee. I agree. Writing and other creative acts are best performed by individuals. Creating by committ Read More

Often we are looking for silver bullet systems or recipes for success, while ignoring the basics. In my experience 90% of big sales improvement comes from getting back to the basics. These basics will have an immediate, measurable impact on your sales numbers.

Let’s put it to the test. Here are five fundamentals of sales. If you focus on them they will increase your sales this week. Read More

Every now and then, I catch a string of U2 lyrics that are worth discussing in the context of business/self improvement. This may not be their original intent, but these words can be applied to this field none-the-less. The song titled “Cedars of Lebanon“, from the “No Line on the Horizon” release contains such a line... Read More

Still unsure of how a creative press release can help your small business? Look no further than Sweet Soaps, a customized soap-maker (and small business) that embeds images onto bars of soap. The owner, Ellen Cagnassola, has just finished a banner year in 2009 in which she experienced an incredible amount of growth due in large part to public relations and social media. Read More