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A new report from FED Razorfish , that looks into consumers' digital habits and attitudes, are showing that the best way for brands to engage consumers on social media is to use conventional marketing techniques like various discounts and exclusive promotions. According to the report, it is more about great deals and not so much about some type of Read More

Customer service, something we as business people and also consumers encounter every day. From grabbing our first cup of coffee at our favorite store to our first phone call of the day, we take part in the consumer experience as well as have an impact on our on customers experience. Read More

Part 2 of 3 for Building a Championship Pipeline: Sales people get pulled in many different directions. From lead generation on the front end, to closing the deal on the back end, there is a lot to do! Throughout the process, you must be committed to adding new opportunities to your pipeline. The following is a list of things I do to continu Read More

Use charitable giving to increase sales, lift employee morale—and help out your favorite cause Read More

We asked readers to vote for businesses that are trying to make money and to bring about societal change. Here are the winners Read More

Welcome to our fifth annual roundup of the country's most promising young entrepreneurs. Before we get started examining the new batch, consider this question: Who is more likely to start a business: A college student or a worker with a few decades of experience? Yep, you guessed it: the experienced worker. Read More

Start by studying how your best customers interact with your brand and its competitors, then brainstorm ways to address any shortcomings Read More

AllBusiness sales advisor Keith Rosen describes the techniques for leaving the kind of voice mail message that will encourage potential customers to call back. When calling potential customers cold it can be difficult enough to figure out what to say and how to present your product or service when you get a live person on the other end of the line Read More

the author recounts the lessons about the elements of effective sales meetings that he learned from his mentor Dick Harlow. Read More

Creating an employee training program for your small business can be one of the most important aspect of running a successful business. Here Mike Kraus, retail expert at AllBusiness gives you some ideas about where to begin. Remember that creating an employee training program doesn't just help your employees. It also helps your customers by setti Read More