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Creating a logo is an important part of starting a small business. It's the calling card of your business name so it should be memorable and unique. It's going to be displayed on your business cards, invoices, letter heads, website, and advertisements. Customers see a businesses logo as an extension of your business and from it they will judge yo Read More

In any economic climate, there is always a silver lining for entrepreneurs. The one I have been mining lately is a chance for some good media exposure as a way to support and strengthen my business, especially in light of the upcoming release of Escape from Cubicle Nation. Read More

As the credit freeze continues and the recession deepens, many community banks, generally defined as having less than $10 billion in assets, are reporting an uptick in loans and credit lines to small businesses. At a congressional hearing on small business and the economic recovery earlier this month, economist Paul Merski, of the Independent Comm Read More

GetListed.org is a new resource for small business owners that will help them learn more about the way their business is listed online. The purpose of GetListed.org is "to help small businesses claim and enhance their listings at major search engines." It's one of those tools search marketers will find handy in easing the pain of keeping tra Read More

Following the pace of change relating to search engine optimization — or SEO as it's often called — can be dizzying. Google says they made more than 400 changes to the ranking algorithm last year. Who can keep up with that?! Luckily, you don't have to keep up with every detail. But there are some important SEO trends you should know about as Read More

Know what causes sales burnout so you can avoid this sales profession malady! Read More

New report from Forrester highlights predictions of the innovation management landscape for 2009. Read More

The following post gives the clearest explanation I have ever read on the subject of why/how/when to cold call. It's a real gem. Enjoy! Read More

Learn from the movies: a powerful backstory can give real credibility to your value proposition. Read More

Credit card volume share from online purchases is predicted to fall nearly 50% by 2013. One would think in tight times that consumers might use more credit. What's going on? Read More