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To all the usual reasons that small businesses are put up for sale, add economic woes this year. But even as for-sale listings rise around the country, so is buyer interest. The problem for owners is that prices appear to be softening. Brokers say buyers are often retirees looking for a second act, or laid-off executives looking for a busi Read More

Examples from an interview with Dan Ariely, author of Predictibly Irrational, on how companies can increase perceived value and get their customers to spend more by creating a decoy offer. The decoy marketing offer introduces false choices to make another choice look more appealing. We have a hard time valuing offers, but are relatively good a Read More

You know the expression "good things come in small packages." The same sentiment can apply to small businesses too. Entrepreneurs don't have to set their sights on building a mega-million-dollar business to enjoy a highly satisfying and lucrative entrepreneurial career. Read More

You can't close a sale through your website if you can't keep the customer there. Read More

Anyone in today's workplace knows what's wrong with business presentations and the software of choice for 99% of those giving them. Just about everyone has experienced Death by PowerPoint, and based on statistics, you have probably committed it on more than one occasion. Read More

Our value propositions need to be communicated with a clearer, simpler, message than that used with seat belts. Read More

Google recently enhanced their keyword suggestion tool and added search volume and some measure of competitiveness. The reason the PPC engines offer tools like this is to help people get better at bidding on search terms and offer suggestions for more terms to bid on. Serious PPC folks use this tool to help determine bid amounts and bid on thousan Read More

logs and blog comments are great for a small business owner because they allow you to socialize with others within your niche, which can indirectly promote your business. This is true for both your own blog and comments on others, but one thing you have to be careful of is a commenter who is out to make you look bad. Read More

While most people try to get rid of their beer belly, Brooks Lambert is trying to sell you one. For as long as he can remember, Lambert wanted to be an inventor. As a child, his father would always ask him what he wanted to invent and his reply was “cool stuff.” He did just that when he created his quirky product, the Beerbelly through his busines Read More

Cajole your boss into giving you a raise, win someone round to your point of view, or persuade your partner it's their turn to put out the trash - getting people to do what you want can be very handy. Persuasion is a key element of all human interaction, from politics to marketing to everyday dealings with friends, family and colleagues. Read More