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Great brands operate at a higher level. They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa Read More

What's wrong with MySpace and how are advertisers and marketing companies looking at them now? Read More

Legitimate email marketers could be impacted by a new bill before the California State Legislature aimed at hampering the efforts of spammers. The proposed bill could make things more difficult for illegitimate marketers, especially in the short term, but long term impact could harm legitimate marketers as well. AB 2950, co-sponsored by Assembl Read More

In this economy, retailers must concentrate on increasing value in purchasing and on communicating value in marketing. Identify your products with the best margins and sell those aggressively. Read More

Ever felt you'd NEVER get the chance to advertise your business on TV? Google AdWords has just made a MAJOR announcement: they are launching Google TV Ads, an all-digital system that lets you place your ads into TV program. The service has been available as a trial program for over a year now, and now Google has opened it up for everyone. Read More

Every individual that visits your website is unique, looking for different pieces of information and reading websites differently. Each visitor will most likely be persuaded by various aspects and determinants. With Holly Buchanan's personality descriptions of the four most common types of buyers, we can design our websites and copy so that we can Read More

For those who were unable to attend eBizITPA's King Conversion: Web Sites that Sell conference a few weeks ago, you missed out on an extraordinary event with a captivating, experienced speaker presenting effective information to help improve your website's performance and your overall conversion rate. Holly focused on both B2B and B2C companie Read More

Can a viral video contest generate results for a business to business company when the pool of prospects is much, much smaller than for a consumer campaign? Read More

Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people's minds . . . .” He was talking about communism, but the same holds true for marketing. Words are much more than labels, they are potential explosions that will connect and create an emotional response. Don't let your website languish wit Read More

Most people who have a business web site find this an important topic to understand. For most businesses out there who have a web site, know that search engines are the biggest source of traffic and debatably the most valuable (depending on your keywords and ad structure). Some businesses use both SEO and PPC to gain the traffic they are looking f Read More