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The financial services companies would like you to know that April is Financial Literacy Month. What are you reading? Read More

Determining what type of website you need for your small business is a common question, and this article offers some answers. Read More

What do you do when someone who's joined your team has a different set of ideals or perspective? Read More

As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a pr Read More

In the last 30 days, lenders have sent several hundred thousand letters advising borrowers that their home equity lines of credit are frozen. Small-business owners who use home equity lines to bridge cash-flow gaps throughout the year are also being stricken by these curbs. Read More

The New York State legislature has passed a law requiring online retailers to collect sales tax on items shipped to New York inhabitants, regardless of the retailer's base of operations. Read More

Gas prices are rising, real estate is in a slump, and economic naysayers are having a field day. Do you allow yourself to get sucked into the negativity? Or are you focused on growing sales? Deborah Brown took a little trip around the Web to see what steps others are recommending to make your business thrive when the economy is struggling. Read More

The right incentive can make a significant impact on response rates, whether it's used to build lists and generate leads or increase online sales. But how do you determine which incentive will overcome friction best and deliver maximum return? And which common errors should you avoid? Even if a site or page has been 100% optimized for severa Read More

One way of benchmarking online success is to beat your competitor traffic wise. Pandia takes a look at online services that try to measure the traffic of web sites. Read More

Last month the Google Quality Rater's handbook was leaked online. This is what Google deems important when judging the quality and relevance of a web page. In spite of what many say, Google does not entirely rely on automatic computer-based algorithms in its search engine rankings. They do employ human editors that control the quality of se Read More