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Donald Trump shares tips for surviving the devastation of this economy. Learn how to position yourself for what comes next. Read More

Whether you are a writer, web developer, graphic designer or virtual assistant; there are more and more online opportunities every day for freelancers who want to work from home—either full time or to supplement their existing income. Here is a list of 10 excellent online resources that you can use to start and operate a successful freelance care Read More

Being effective in sales requires proper planning and effective use of information. This post goes into the pre-planning and execution in terms of effectively leveraging information in the sales process. Read More

In my book Without Warning, I present that C-Level Executives often are at a disadvantage to understand their organizations and how they really work. When this occurs, Silent Problems tend to form, which commonly morph over time, eventually becoming toxic in nature. So what was initially just a problem becomes a significant problem with unintended Read More

Forget about the revenge of the nerds. The technology elite (think Bill Gates, Mark Cuban) are now called "geeks," thank you very much, and they've gone beyond revenge to earn respect as a potent market segment. Geeks are smart, but skeptical, and savvy marketers need to approach them the right way. Here are some surefire ways to reach and win Read More

Right now, maybe more than ever, your content marketing efforts deserve a little measurement. Amidst budget cuts and strapped resources, elements of a marketing communication plan that lack at least some metrics linking back to effectiveness tend to be early casualties. “Nice to have” is often “first to go.” Read More

The expression “irrational exuberance” has taken on a new significance in recent days. It was used in a 1996 lecture by the then Chairman of the Federal Reserve, Alan Greenspan, and was widely interpreted as a diplomatic hint that he considered the markets overvalued. Read More

Here are five more inexpensive—yet powerful—ideas that can help you and your business come out on top. Read More

Online relationship building with customers takes time and effort; it doesn't happen overnight. But small businesses that go the extra mile see benefits ranging from improved customer loyalty to increased sales. Here are six effective ways to get closer to your customers in the virtual world as part of a niche marketing effort. Read More

Getting a story into media can be challenging but there are strategies you can use. Read More