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As you introduce new products or services, launch new marketing campaigns, or announce company news, think of PPC advertising and metrics as your testing and proving grounds. There’s no better way to get measurable, actionable, real-time customer feedback and data.
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Many sales people confuse having some knowledge of a prospect before reaching out to them with a full blown research project. Just as having no background is dangerous, letting things swing too far the other way is also risky. As with many things in sales it comes down to the balance between time, returns and other factors Read More

Necessity is the mother of invention. However, invention can be just good business too, especially when two great entrepreneurial minds come together to form a joint venture and develop an innovative new product. If your JV is in business with something new, innovative, and that excites consumers, make sure you make the most of it. Read More

Selling isn’t easy. Selling the value you create is difficult because selling is difficult. Ultimately, whether or not you sell price is greatly impacted by what you as a salesperson do to create value for your dream clients Read More

Looking for your new website on Google? Get tips on helping search engines find and index your site quickly Read More

Almost everyone with a real business needs a website. But, a blog is optional. For many small businesses, a blog can generate extraordinary results, if you don’t try to turn it into a website. Find out the differences between websites and blogs and how you can get the most out of each Read More

It makes sense for us marketing software folks to get our collective heads out of “the cloud” for a moment and reflect on the importance of what we do. We are mandated not just with inventing new ideas and technology to make money, but also to improve the lives of customers by making shopping easier both online and in-store, or to improve and automate the check in process at a hotel, or to make the experience of going to a restaurant even bette Read More

Last part of our blogging guide talks about very important stuff - getting visitors and more importantly, how to make them return. Read More

If we are truly looking to engage with customers and prospects….is it better to jump up and down in our showrooms, exclaiming our virtues…or rather walk up and down Main Street, shaking hands and offering our assistance to our neighbors Read More

What’s the key to success in your small business? Well, it could be any combination of factors but beginning to analyze what makes any business great can be a good way to mimic this in your own venture. In today’s Small Business Trends, we examine suggestions from small business experts around the Web about how to make your business the best it can be Read More