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Like many Americans I am a huge fan of the NFL and with the Super Bowl less then two weeks away I am getting swept up in all the hype surrounding the game. As I was looking at the match up between the two Super Bowl bound teams (the New Orleans Saints and the Indianapolis Colts on the off chance you don’t already know) and thinking about what made them so successful this seasons I began to realiz Read More

Creating valuable, education based content is half the ticket to selling these days. The other half, of course, is getting that content read and in the hands of prospects.

Share contentWriting a blog, hosting content on your website and spreading the word on you social networks are all great places to start, but another great way to use and amplify content is to attract partners that you can Read More

What makes a mobile call-to-action particularly interesting is that it is completely without standardization right now. Marketers are still in the exploratory phase of capturing consumer interest and data via a mobile device.

Vote for your preferred mobile call to action in this poll. Depending on the results, we may launch a more in-depth research and analysis into the topic. Read More

How do you drive up to $500 in hard costs savings out of your IT Department? How do you look at driving an additional $500 is costs associated with maintaining software in a company, with ACA Accelerate from Avanade, a joint venture from Microsoft and Accenture. Read More

In 'real world' shopping you can look your customers right in the eye, chat with them and thus understand what they want, or guide them to a certain item. And if they come back again and again, it's partly because they like you or your staff, as much as liking your product (unless you're in a specialized field). Read More

You think your business has it rough? The people of Battlestar Galactica have lived through a recession you wouldn't believe. Read More

Business productivity and success are often thought of as the roadmap for any business. While business success comes through proper productivity, you are leaving out one important ingredient, how the business is managed. Read More

Stories of Zappos, the online shoe retailer, and how they have pioneered a new way of doing customer service, using social media, and selling products online are now all over the business and trade media. From their policies such as paying new recruits to quit within their first 60 days (arguing it costs less in the long run) to having a manifesto of ten principles that guide their customer servi Read More

Small business owners are a unique group of individuals, are we not? We spend hours on end searching for ways to acquire new customers and improving our business practices. Small business marketing can be a walk in the park for some entrepreneurs, and be stressful for others. I'll go over the different marketing strategies most used, and what kind of results each can have on your business. Read More

You may think that merchandising an online store is pointless right? I mean, its a website, upload some photos and add some description and you're all set. Well, not exactly. How your online store design will determine the number of visitors who ultimately buy from you. Here are some proven steps to help turn more visitors into buyers. Read More