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It isn’t the sales manager’s job to motivate their salesforce. It is their job, however, to hire self-motivated salespeople who will take the action necessary to win every day, with or without them. You can easily be one them! Read More

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Should a customer loyalty program come with fine print and what basically amounts to black out dates? You know, the program that offers you points or discounts by coming back, but you can only get those rewards on certain days. Or sometimes the rewards aren't eligible during other promotions. Read More

Here’s another selection of articles from BizSugar with the thoughts they inspired on international business. Read More

The basics of SEO for entrepreneurs. Every entrepreneur would benefit from understanding what search engine optimization is and how it can help his or her company. Read More

Twitter has redefined the way we communicate with each other and millions around the world are using it to connect with people, share information and form business partnerships. If you are a business owner, Twitter can help expand your business. Read More

Audience is becoming an increasingly specialized term. With so many opportunities and channels for consumers to interact with media - and content specialization rampant from cable TV to the Internet - “mass” marketing is becoming a difficult and expense endeavor. Read More

Learn how to use the jedi force for Search Engine Optimization (DIY SEO) and get the resources you need for better search results success. Don't be the bad guy. Read More

Awhile back we talked about the persistence effect and how, despite the fact that it is a very old school marketing phenomenon, it still applies in the world. What exactly are YOU afraid of? Risk from a refresh perspective. Read More

As a small business owner it’s easy to forget what your true brand is, especially if you’re a franchisee  or dealership. Read More