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You've heard them all before. Some companies say they're the best this or the highest quality that. Some companies use marketing claims to say they're the best price or the proven choice among moms. Whatever claim you want to make for your small business, make sure you can back it up. Read More

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of an effective brand-building strategy. Cher Murphy, president of Cher Murphy PR, suggests these eight proven tactics. Read More

Angel investors are still out there, but now they're more specific than ever, seeking better deals with lower risks. Find out if your small business idea qualifies under these new informal guidelines for angel investing... Read More

What to do with all of those business cards you keep collecting at events. Read More

The great thing about owning a small business is that we can all learn from each other. In this interiew with Rebecca Derrington, founder of SourceBottle she shares her experiences with her new business, including marketing lessons learnt. Read More

Small business tips for motivating employees in this video by presenter Pat Goodwin include recognizing an employees worth. In fact, giving employees appreciation can be a huge part of motivating employees especially for small businesses that cannot be as competitive on salary. Most amazing are small businesses who fail to show appreciation to emp Read More

If the banks don't start opening their vaults to small businesses... Read More

s a small business, you may dismiss the idea of having a privacy policy. However, with identity theft on the rise, affecting almost 10 million victims in 2008 (Javelin Strategy & Research: www.javelinstrategy.com), privacy has become highly relevant to both consumers and businesses. Read More

FuelNet presents a case study on how the owner of an independent film company generated buzz for a new movie through social media. Read More

Often in small business marketing, focus is on implementing marketing tactics to attract new customers to your business. Once they become customers, do you actively pursue activities that will expand on their relationship with your business? Before you select the marketing tactics it is best to ask yourself these questions: Read More