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One of the “gotchas” for businesses compiling their marketing materials is the: “Aren’t We Clever” trap. Here’s how to avoid falling into that trap Read More

That was the basis of a marketing email received a couple of days ago from a software company. I was testing out the free version of the software and as I had not logged in for 60 days they wanted to free up space on their server. If I did not login in the next 3 days the account would be deleted and all the information I had put in. 3 marketing lessons from this are:
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Keeping track of your company's online image can be tedious and intimidating. Google Alerts can automatically send you a daily email summarizing what people are saying about you online. You can also monitor your competitors Read More

It's easy for small business owners to overvalue ideas, especially when first starting out. Stay focused on great execution, and the ideas will follow Read More

As an entrepreneur, it can be very intimidating when you realize that you're competing against massive companies with years of successful history Read More

Editor and tech evangelist Ramon Ray gives this great roundup with additional links to more details on some interesting tech of potential use to your small business. Click through to the article and Read More