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Most eCommerce businesses make use of social media, email marketing, YouTube videos and digital advertising to market their products in their target segment. But after a point, all their efforts and campaigns start to look repetitive. And anything repetitive on the internet in today’s fast moving g Read More

Do you have an eCommerce business or an online store? Here's taking a look at why you need to include referral marketing in your sales strategy. And also, how you can do so effectively! Read More

When have you ever heard anyone say they hate FREE things? Be it a postcard at the coffee shop they just visited, promotional chapters of an upcoming novel in a bookstore or a free ebook of a topic that may not even really interest them, people never let go of FREE things.

So as a busi Read More

Marketing is all about being able to bring in conversions and leads.

And that’s exactly the reason why most marketers lose out on their prospects. Focusing too much on scoring a lead often results in ignoring the efforts that need to be made for establishing long term relationships wit Read More

Was there ever time when you sat back and wondered how on earth were some games in the market so popular? And how much they were monetizing from their users?

Well, you’re not alone.

Here are the 3 growth tactics these games use to generate millions of revenue in a month! Read More

Ever tried running digital campaigns to give your business a much needed boost on Facebook?

You would have probably already realised that optimizing your campaigns for better results and optimized costs is very important.

Retargeting is that one aspect of advertising on Fa Read More

Facebook Canvas Ads has literally taken the digital marketing industry by storm. With 53% of users of the social platform opening these ads, it comes as no surprise that businesses – both B2B and B2C are trying to experiment with the feature.

Canvas allows the marketers to use interact Read More

Your current content marketing strategy is doing well and everyone’s mighty pleased with the results it is bringing in. But when you’re asked to finally put it down on a document – stepwise, it seems nothing short of a challenge thrown in front of you.

So here’s how you create a docume Read More

In a competitive market, there are a number of businesses targeting similar audiences with similar products/services. So how do you pull your ideal customers towards you?

By using lead magnets. Here are 8 lead magnet ideas you can use for your next campaign. Read More

In a world where the competition is increasing by the day, it is important for businesses to make efforts to stay in front of their customer’s eyes – no matter what. Or they’ll probably lose them to a deal that was offered by a competitor.

Retargeting (or remarketing) is a cookie based Read More