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Sales forecasting is much easier than you think, and much more useful than you imagine. It’s not about guessing the future correctly. Instead, it’s about assumptions, expectations, drivers, tracking, and management. You review and revise your forecast regularly... Read More

Take advantage of these social media trends to get people talking about your small business. They're easy and affordable. Read More

You are required by your state to file a business license. Here's what you need to know about filing your small business license. Read More

How do you convert more traffic? Start bringing in BETTER traffic. Increase the flow of high-converting traffic with Yotpo. Check out this infographic on why Yotpo's Social Review traffic is your Most Valuable Traffic. Read More

There is a local reporter who wants what you’ve got. Local media is often your first and best place to go for publicity. Here is a step by step process to become famous in your own ‘hood. Read More

Pay Per Click advertising is still a great method of driving sales and leads. But do know if your campaign is set for success? Read More

While it’s usually possible to effectively optimize an existing website, it’s generally most efficient to build the necessary SEO components into the site design and architecture right from the get-go. Whether you’re hiring a designer, using a pre-built template or building your site from scratch, Read More

Fed up with Amazon dominating online sales? Learn how your small business can start kicking some ecommerce ass. (Boxing gloves optional.) Read More

Like any successful business venture, a crowdfunding campaign too requires equal amount of preparation and promotion. In fact, if a crowdfunding campaign is successful, then it paves the way for success in future. Hence, it becomes quite crucial for the project creators to create a proper marketing Read More

A Crowdfunding campaign gives you a foolproof solution to all the monetary issues you could face with a start up venture. Right from the financial aid required for a start-up, to building a client base, or marketing and advertising for your venture; crowdfunding is the most effective method. In sim Read More