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The Altimeter Group today released a new report on Social CRM and while analysts release reports all the time, this is different. The report is free to read and share under Creative Commons and this is a big disruptor, one that reflects the socialization of information and the spirit of social media. Read More

We're at the final step in Getting to Yes. Think it's time to "Close"? Think again! Instead of "closing", try converting instead! Read More

Where’s the line? When an employer hires workers an important question is whether the compensation they receive is subject to employment taxes. The answer depends on whether the worker is an employee or an independent contractor. This determination of the worker’s status depends on certain facts . . . facts which define the type and terms of the business relationship that exists between the parti Read More

When your customers voice complaints, do you ignore or minimize them? Take heed from the lessons of Toyota. Read More

When you are running a small business on the Internet your design is the key to your overall success. However, there are a lot of small businesses on the Internet today that are not aware that there are basically four key elements that they need to consider. Read More

In continuation of the previous blog post (if you missed it, click here), I will discuss the answer to the questions posed. That is, what kind of marketing strategy would best fit each of the mentioned businesses? Read More

One major question I get asked all the time is, “How do I make my company visible?” I answer this the same way all the time, think outside the box. When I tell people this, they look at me like I have 3 heads. What I mean by the comment is, do something to make [...]
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Salespeople open relationships. Opening relationships is built upon the ability to prospect. Follow these steps to improve your prospecting results. Read More

There's a huge difference between ringing up customers vs, caring for clients in your local business. Read More

Working moms are an often overlooked population when it comes to targeting your online marketing. Here is a post on what you can do for working moms with your online program.
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