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Thanks to steadily diminishing middle class wages and recent advances in technology, more individuals than ever are setting out on their own to become freelancers or start their own business.

There are scads of solutions, services, and tools available to the average individual that can help kick Read More

Each marketing project has unique requirements, and so you need a competent guide to what tools are out there, who they're made for, and just they can do.

This guide can help you figure out which ones will best help you keep consumers coming back to your website, build brand loyalty, and make sa Read More

B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & Sullivan projects will reach $6.7 trillion in annual revenues by 2020. If you want a piece of that pie, you’ll need a whole lot of engagement.

Typically, those in the B2B Read More

You need three things to create good campaigns and engage with fans on social media:

1.Good content
2.Steady stream of good content
3.Content intelligence

Every minute, we see a heavy downpour of social-media messages, like millions of construction workers pouring concrete down the cement m Read More

The majority of analytics and tracking tools available on the market today focus on sessions and pages.

Customer Relationship Management (CRM) platforms, on the other hand, focus on data related to specific people.

With this information in hand, you’ll learn more about who’s on your pages, ho Read More