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E-Newsletters can be a great do-it-yourself marketing tactic. They are appealing because they are low cost, have minimal barrier to entry, and have proven potential for great return. But, should you be writing, creating and sending your e-newsletter yourself, or should you outsource it to a pro? He Read More

2016 will continue to see content marketing dominate as a strategy that many brands use to attract and convert prospects. Content marketing will mature as a marketing tactic, forcing people to refine their strategy if they want to to see results from their efforts. Read More

When we work with clients on their web site, we often end up designing what we call “key graphics” as well. I really don’t have a better name for it. These graphics are frequently used to visualize processes or systems, as opposed to infographics, which typically show data.
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Video is often the best way to succinctly summarize the benefits of your products or service.

It’s easy for presentations, sales sheets or web site pages to use lots of words to try and explain something. Many times, the longer you speak or write, you don’t always add anything meaningf Read More

When you’re trying to find investors or make early sales for your tech startup, getting people to understand your new offering is key.

Here are three ways to overcome the potential pitfalls of pitching your tech startup. Read More

As a designer, I am frequently asked to donate design, web design or marketing services to non-profits and other organizations. I can’t say “yes” to everyone, and here are my reasons for choosing the groups that I work with. Read More

It’s easy to get distracted with social media, search or pay-per-click ads, but study after study puts email marketing as the most effective way to build awareness, acquire leads, convert prospects, and retain current customers. Read More

ROI (Return On Investment) is the idea that something may cost money up front, but in the end you save or earn enough money to make up for the original investment and then some. When you struggle to determine what to buy, what to invest in or what to do themselves or skip altogether, the measuring R Read More

You know that a great e-newsletter can the most effective marketing tool in your belt, but do you struggle to get it done every month?

If you’re going to create an e-newsletter, do it right!
Learn the current best practices and jumpstart your e-newsletter for 2016.
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Some of the biggest names in email marketing are featuring “mobile-friendly” templates for their users. With more and more people reading their email on phones and other smaller devices, it’s important to consider mobile when designing e-newsletters, read more about why mobile matters here. Read More