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Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. High-technology product startups, w Read More

The URL structure is everything that comes after the domain name. Always do them by hand and don't let your CMS automatically crank it out. Here are 11 criteria to consider next time you create a URL.

1. Make your URLs clear
2. Make your URLs short
3. Remove minor “stop words”
4. Use the stem Read More

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. I often get asked about the real alternatives to bridge this Read More

Wondering if you should allow employees to bring pets into the office? The four facts might just convince you.
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In my role as an advisor to entrepreneurs and new businesses, I often get asked to critique an idea, but rarely get asked to comment on an implementation plan, or execution actions to date. For the record, my experience tells me that success in a new business has very little to do with the idea, an Read More

One of the biggest challenges any startup faces isn't just bringing their product to the world but having the world embrace it. Gleb Budman, CEO of the online backup company Backblaze, shares his advice for getting your first customers and how to grow from there. Read More

Unlike teams where everyone’s in the office at the same time, remote communication is often asynchronous. What that means is that it’s not a group call where everyone can pitch in with ideas and expect instant responses. It could be hours before you get your question answered, and when you finally Read More

Google is changing so often these days that many marketers struggle to keep up-to-date.

Just looking at all of the Google algorithm updates is enough to give anyone a headache. Read More

If you’re looking for a new venture or a new way to add some extra income to your ecommerce business, subscription boxes could be something to consider. Here are 50 subscription box ideas to think about. Read More

Scaling a business is something nearly all startups struggle with—but dispelling these common myths will make it easier to create a plan for growth. Read More