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BYOD helps enterprises in improving their employees'productivity and thereby winning over their rivals. Here are 6 ways in which you can execute an effective BYOD policy. Read More

Running a small business isn't always easy. As a result, even the most driven entrepreneurs can find themselves in a rut sometimes. That's where these tips to get yourself remotivated come in. Read More

Mergers and acquisitions come and go, but there are ways to keep your company from being considered collateral damage. Read More

Does taking a weekend off—let alone a vacation—seem like an impossible dream? If so, it’s time to recalibrate and invest your energy into creating a healthier work-life balance. Read More

Every content creator — marketers and casual bloggers — has hit the creative block. The feeling of complete gridlock when trying to work is scarily common.
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If you want to write amazing sales copy and be seen as a leader in your market, then you need people to believe your claims.

If they don't?

They're not gonna buy.

Simple.

Now, there's a few ways you can put proof in your sales letter.

For example, you can talk about an authority figu Read More

Is traditional PR dead? For decades, public relations success was measured by your ability to pitch a reporter and secure earned media coverage on the TV, radio or in newspapers and magazines. Today, we read most of our news online through news websites, apps, and our social media feeds. Social medi Read More

Most successful small businesses owe their growth and success in large part to strategy and strategic planning. Success is accomplished through a combination of strategic thinking, planning and management. Adopt a strategic approach to business operations to clearly define your direction to success Read More

Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More

You don’t need to start your business in a big startup capital like the Silicon Valley or New York City in order to be successful. According to a new list from Entrepreneur and Livability, some of the best cities for entrepreneurs are actually lesser-known towns. Read More