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You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

Pricing professional services isn't an exact science. There are times, however, when client behaviour guarantees a higher rate. Read this post to find out 7 things to avoid if you want the best deal on copywriting services. Read More

I would like to use this blog post to open a discussion about how you ensure your employees are aware of your Social Media Policy. Read More

Social media is everywhere. People are talking about it at conferences, your consultant is begging you to jump onto the bandwagon and you sounds lame if you tell others that your business is not on social media. What IF your business isn't suited for social media? How do you know if your business isn't suited for social media? Read More

I was on the phone the other day with a guy who was trying to get me to buy a leads list. Hey “guy,” if you are reading this, don’t bother calling me again. I’m not going to buy from you. Let me tell you why… Then, I'll share some quick and easy tips to use on your next call to win the deal! Read More

Bad customer service should never, under an circumstances, be tolerated. You have a right to expect excellent customer service, and it's time to demand that right. Read More

If your customer is your real friend you will want him to make money — and salespeople can’t make money unless the customers do. Read More

Imagine doing something small and having it explode into something humongous in a few weeks later; is that even possible? Technically it is and this theory is called the butterfly effect. The metaphor refers to making a small difference in the initial state of a physical system which results in a significance difference at a later stage.
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Much of the selling and decision-making in a deal goes on when you, the salesperson, aren’t there. To sell effectively, you need to anticipate these conversations. You need to influence these conversations in your absence. Here are five ways you can make sure these conversations are good for you and for your deal. Read More

Every contact and every communication with your prospect is chance to have a meaningful interaction that will advance towards a sale. Every call needs to have this as the ideal outcome, and it must be something more than simply “checking in.” Use these five ideas make your calls more meaningful. Read More