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The key to creating an effective workforce is to develop the top talent in your organization. ‘Employee development’ initiatives help employees work better and smarter, create greater employee loyalty, and boost your bottom-line. Read More

The feature - benefit is a good start, as is the "WIIFM" approach to satisfying clients' requirements. But if you really want to succeed in selling and retaining clients you should really help clients understand the impact you can have on their business and objectives. Read More

Anthony Iannarino interviews Tom Peters on his new book, The Little Big Things: 163 Ways to Pursue Excellence. Tom talks about brand you, the little big things in sales, the value of business acumen, the politics of change management, and Twitter. (Part One) Read More

Following the two case studies that I did earlier on; Nestle’s Facebook Mess and Tiger Airways’ Selective Listening, I would like to share five lessons I’ve learnt from social media public relations disasters like them.
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This is the first part in a two part series on leadership and the skills needed to increase your chances of small business and startup success. Read More

How do you balance your desire to stretch—knowing that when you do it’s not only good for you, but good for traffic and business—with not wanting to walk around with a knot in your stomach all day. Read More

Today it’s all about the subject line. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases. Read More

Kate Tammemagi, a customer service trainer at Focus Training, shares these great customer service tips to improve your phone skills. Read More

If you’re considering Web banner advertising for your growing business, the design of your ad can mean the difference between success and failure. Pointbanner.com, which works with online marketers to create fully customized banner ads, offers these helpful design tips for effective online advertising. Read More

The number of social networking sites a business can use to promote itself and interact with existing and potential clients is very high at the moment. Just to mention few of the most popular at the moment: LinkedIn, Facebook, Twitter, FriendFeed, Bebo etc. Read More