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Over the past several years, our online wedding linens store website has undergone 3 major revisions. Here are a few things that I've learned. Read More

Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we spend time going over the important elements of a press release in the all-important PR Toolkit for small business. Read More

Honesty and integrity are defining characteristics of successful salespeople. The fact that they are table stakes doesn’t mean that aren’t part of the client’s evaluation and selection process. Read More

Sales managers and executives are constantly trying to figure out if they are going to meet or exceed plan month after month… quarter after quarter. As the end of the quarter approaches, managers call a meeting to figure out what everyone is going to do to ensure they hit their goals. Sound familiar? Read More

Do you target early adopters as part of your marketing strategy. If you don't you're probably missing out on one of the most influential buyer segments that lead to larger sales volumes.

This blog post will share some thoughts in this area and provide a link to a new white paper from Ad Age and Yahoo that provides some very interesting date on early adopters. Read More

Should link builders pursue nofollow links? We say yes, absolutely, but with two qualifications: the nofollowed links must have contextual relevance to your URL Read More

If you think we could use a few more jobs in the U.S. right about now, you should know about the Startup Visa, an idea that has been gaining momentum in the blogosphere since last spring. Last month, Senators John Kerry and Richard Lugar introduced a bill that would create a new class of visa for foreign-born entrepreneurs who start companies (and attract funding for them) here. Read More

How to you create a killer brand instantly identifiable to your fans and so exclusive they MUST have your product. In this video we meet Johnny Cupcakes a T-shirt design entrepreneur who discovered the perfect recipe for success by keeping his customers always wanting more. Read More

OK. You know the content of your Website is important, right? But what if it is more important then you ever thought? What if it is the only information a client or customer will ever really consider before deciding whether to hire or buy from you or to simply move on? What if it isn't simply an ice breaker that will inspire folks to pick up the telephone with you or your sales staff for more inf Read More

Web marketer Tom Pick goes over part two of an expansive list of the coolest Web tools of 2009, and while Tom is focused mainly on B2B applications, some of his suggestions have applications far beyond. In fact, if you are a small business owner or entrepreneur of any stripe, it would probably pay you to take a long hard look at Tom's list to see whether some of the tools here can benefit you as Read More