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Is your company a great innovator? According to business development expert Dan Adams, author of “New Product Blueprinting: The Handbook for B2B Organic Growth,” the true litmus test is customer engagement. “Too many companies fail to factor the customer into their innovation efforts,” he says. Read More

Letting your good manners show isn’t only for face-to-face meetings with customers. You should take advantage of every opportunity to show your appreciation, especially as part of an email marketing strategy, says Steve Adams, vice president of marketing for Protus, a provider of Software-as-a-Service (SaaS) communication tools for growing businesses and enterprise organizations. Read More

Ever used a copywriter who got the brief wrong or couldn't quite give you what you wanted? Well, never again. Bian Salins unveils the secret to getting the best out of your freelance copywriter. Read More

The problem with poor tweets (I feel) is that they disengage the follower and then when you do tweet something useful that person might just miss it as they are not paying too much attention to your tweets anymore. Read More

During these times with the economy in difficulty it may seem harder than ever to cope with the demands and challenges in the workplace. There are a variety of steps you can take to reduce your overall personal stress levels at work. Read More

Google is testing a browser-based opt-out solution for Google Analytics. While it’s unlikely that a lot of users would install something like this, what if they did? That could drastically cripple the entire point of Google Analytics. Read More

It's already 9:15. You jump in the car and put the pedal to the metal! You only slow down to put your golf shoes on at the red traffic lights. Read More

CRM, or customer relationship management, is about understanding your customer to deliver them a better service while increasing your sales and revenues. Read More

Dirty databases kill morale. It’s so difficult to reach decision makers these days. More than ever, sales success is dependent on our ability to be more efficient. If you are like most sales people, you are working through a combination of various leads lists, and those who are wise, are managing their most targeted contacts through a CRM.

Most sales roles require high activity to achieve q Read More

As you probably already know, the more websites that link to your website, the higher you’ll rank in search engines. Now there are a lot of shady ways to get backward links, such as buying text links from brokers or website owners. So instead of going with the short-term route, here are some legitimate ways you can build links so that you can boost your search engine traffic. Read More