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I have devised a mailing campaign that lasts for 14 days. I use it when I really need to make an impression. There are seven mailers that I send my prospect every-other-day. This two week process gives me direct access to my prospect with all future follow-ups. When I call, I am never redirected by the gate keeper. Read More

One trait all successful entrepreneurs have in common is this; they are very organized. To this set of entrepreneurs, time is their greatest asset so they do not waste it.I will be using this medium to share with you some effective time management tips you can use to organize yourself, be you an entrepreneur or a CEO Read More

Michael Dell talks about setting priorities, observing changes in customer behavior, and why now is probably a great time to start a company. Michael stresses on focusing on what customers want, what are the larger opportunities, and which ones fit with your capabilities. Read More

They have changed the way we buy things, find information, and communicate. A look at the most influential and inspiring entrepreneurs of the past 10 years, including Apple's Steve Jobs, Amazon's Jeff Bezos, Whole Foods's John Mackey, and Martha Stewart. Read More

The economy is tough, but one great way for Eastern Pennsylvania companies to survive and thrive is to outsource marketing with an online video production. Here are 10 reasons a video production company with Web video experience may be better suited to your company's needs than other marketing professionals:

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About this time of year, some people get in planning mode for the new year. Often times this planning involves dragging out white boards and reviewing last year’s plan to evaluate progress.

My take it that kind of planning, trying to figure what to do next, only leads to mediocrity. It helps you get a little better, maybe, but it’s usually all down there in the ground level, tactical stuff. Read More

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. Read More

To make the most of social media and create an Internet presence that will keep your business thriving in a down economy, Steve Fretzin, founder and president of Sales Results Inc, offers these tips. Read More

Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the right message to potential customers? Erin Ferree, founder of elf design, recommends choosing these kinds of colors. Read More

An upset customer calls to complain about a product or service, and you’re caught completely off guard. How do you react? According to Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, you can use this opportunity to truly connect with your customer and build customer loyalty. Read More