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White papers are not longer a 'geeky' technical communications medium reserved for men in white lab coats. Today every company from Agriculture to Zone Planning has discovered the power of the white paper medium to educate, inform, convince, and generate new opportunities with both business and technical professionals. But as waves of new white Read More

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. Read More

PeHub reports that Tony wanted to IPO, but Zappos's VC backer, Sequoia's Michael Moritz, craved liquidity and forced the sale. This jibes with a survey we reported that showed, more than anything else, VCs these days are "very worried about exits." Read More

Hoping to get a little extra word of mouth to boost sales in the slow economy? Here are 16 thing you can do right now without having to hire an agency. Read More

If you are a small business owner that are thinking of getting into social media marketing, make sure that you have read these 5 social media marketing pitfalls beginners must avoid. Read More

In an age where competition is getting tougher, deadlines are getting tighter and technology is moving faster, how far will managers go to get better performance out of their employees? Read More

For all the effort it seems many social media marketers go through, many of their messages just don't resonate with me. There are four areas I see where they are getting it all wrong. Read More

As a nation, we have come to expect nothing but the highest-quality customer service from all our service providers. With such high expectations, it's inevitable that nearly every small business owner will have to deal with customer complaints in their day-to-day business life. Read More

In order to really get ahead in the Facebook Fan Page world, a company should remember the most important component to a successful page: the fan. Some brands are doing it right by engaging their fans to take an active role and stance on their most liked brands. Read More

With the good inevitably comes the bad. Sometimes I feel like a one-woman social-media-promoting band, telling friends, family and colleagues about the joys and benefits of using Twitter. I still feel that way — using Twitter has been beneficial for my business, and the only investment has been my time. Read More