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Your content may speak for itself, but there’s no question that the message becomes amplified when paired with an excellent visual aid. Having a great image to accompany your content, be it a white paper or blog post, also gives you the ability to use it to promote your content through visual mediu Read More

Content Marketing is one of those marketing branches that requires a lot of personal information of the customer, or the market in which you are about to work. It’s not yet another marketing strategy that can improve your product or website image in public. Read More

A successfully integrated marketing mix uses all of the tools available to promote a brand. It’s obvious we are seeing less and less of traditional advertising mediums, but don’t believe for a second that they have disappeared! Read More

With a user base that’s 80% female and skewing heavily towards the 25-55-year-old demographic age segment, Pinterest is the perfect social network for promoting medical products like Read More

Shelley Roth of Springboard Social Media explains some of the recent changes to the LinkedIn Personal Profile layout. Read More

Looking for a little capital for your business? Here are some loans and funding alternatives to selling worth taking a look at! Read More

Right now, same-sex couples can’t file their taxes jointly, and that means that there are some benefits they miss out on in some circumstances, particularly those circumstances when one partner makes significantly more than the other. Read More

2012 was a big year for Pinterest, with the social networking, image-sharing website hitting 10.4 million users and claiming the fastest growing social media title. Read more about how they acquired Punchfork.com... Read More

With the payroll tax cut expiring, you will end up paying more toward Social Security, but seeing less in your current paycheck. Read More

Sumac and Salesforce are both fully customizable CRM databases used by non-profit organizations. Here, we look at the two options, each one’s pros and cons, and which option is best suited for what kind of organization. Read More