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A downloadable eBook version of my new book in PDF format, Crafting White Paper 2.0, is now available as an eBook. This is the definitive book on "Short Attention Marketing", using visual enhancements in your white paper to engage attention-challenged readers.

If you're interested in more effective business solution message delivery in your white papers, this is one book you'll need Read More

One of the ongoing debates with white paper marketing is whether to require user registration for your white paper or to offer it as a free download.

This blog post will provide you with some valuable advice on how to use both methods as a way to measure which tactic is more effective in generating high quality leads and new business opportunities. Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

Do you use concept graphics in your white paper? What is a concept graphic and why are they important? This blog post will provide you with an overview of concept graphics and explain how to enhance them for your next white paper project. Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

There's been a lot of 'buzz' across the Web regarding the viability of eBooks for solution marketing? Some say that this medium will eventually be the replacement for the venerable white paper.

But if you compare how eBooks and white papers are perceived across the Internet, you will find that only one is the true medium for solution-oriented marketing....the white paper!

Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

One of the most effective ways of grabbing reader attention for critical white paper solution messages is through the use of sidebar callouts (also known as 'pull quotes').

If you are interested in grabbing the attention of your business reader, this blog post will provide you with five essential tips that are guaranteed to make your sidebar callouts more noticeable and certainly more effecti Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

Since April 2009, the Friday FREE White Paper List has cataloged over 800 FREE white papers without requiring a single email address or piece of personal information in order to download and review them.

The criteria used to select the best FREE White Papers of 2009 were based on the following factors:

* Arrangement: The white papers had to employ several S.A.M. techniques such as graphics, Read More