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Two frequently asked questions that many businesses ask when integrating white papers into their marketing plans are, "Where do I start?", and "What do I write about first?" This blog post will provide organizations with a suggestion on how to start. Read More

The Friday FREE white paper list is made up of white papers that have been posted to Twitter over the course of the business work week. The list allows you to review white papers without the hassles of registration or personal information. Each week you can review new samples and apply formatting techniques to help you hone your white paper market Read More

Do you remember the early days of the Internet when having a website was the hot trend for a business? At that time, the general feeling was that everyone had to have a website. Today we can see the same trend with white papers. Just like those predecessors, many are willing to throw together anything just to tell their customer that yes, they too Read More

The Friday FREE white paper list allows you to review lots of new white papers without registration or personal information. See white paper examples and learn new techniques. The FFWPL is made up of white papers that have been linked via Twitter and is posted each Friday. Read More

Do you rely on templates for your white papers? You may be doing both your business and brand harm, especially if your target reader sees the same template being used on an entirely different white paper. This blog post will provide you will some valuable tips to help you avoid the "template mentality". Read More

Every once in a while information crosses your desk that makes you stand up, take notice, and marvel at the capacity of the human imagination. Do you remember the Klingon Bible? How about the time someone calculated Santa Claus's Christmas Eve trip? Well, here's another one. You decide if its real or a joke! Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

Marketing costs are going up, so why not charge a fee for a white paper? Sounds reasonable, no? NO! This blog post will tell you why this is a bone-headed strategy that is limited to a limited number of specialty marketers. Read More

Every industry sets minimum standards. To not do so, creates greater market confusion. Do you think a 1, 2, 3, or 4 page document should be called a white paper? This blog post attempts to set minimum standards for the term 'white paper'. Your input is certainly welcome! Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More