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The Friday FREE white paper list allows you to review lots of new white papers without registration or personal information. See white paper examples and learn new techniques. The FFWPL is made up of white papers that have been linked via Twitter and is posted each Friday. Read More

Do Executive Summaries create an incentive or disincentive to read white paper content? That was the question posted via a Twitter polling site last week. You can see the results of this poll, and three key points that will help you to craft better Executive Summaries for your white paper. Thanks and I welcome your feedback. Jonathan Kantor Read More

The little time our business prospects have to read anything should be very much on our minds when conducting B2B marketing. Today online content such as white papers must be formatted to address the 'short attention span' of today's business reader. To read the rest of this article, please follow the URL link above: Read More

Do readers really care about the history behind a problem? While it may be an interesting read for history buffs, most 'time-challenged' business readers might not think so. Readers are more concerned with learning new ways to fix their particular business problems A.S.A.P. rather than understand how it came to be. This blog post describes how Read More

Do you like or dislike Executive Summaries? Do they create a desire to read more information in a white paper, or do they provide a shortcut from reading detailed information? Please vote in this poll. Results will be shared in one week. Read More

Social Media has been heralded as the great new frontier in B2B marketing. But beyond the hype, many experts are missing its hidden impact on reading time, message retention, and the willingness of busy executives to read lengthy, detailed business information. As we grow accustomed to the short, quick messaging methods commonly associated with Tw Read More

White papers are not longer a 'geeky' technical communications medium reserved for men in white lab coats. Today every company from Agriculture to Zone Planning has discovered the power of the white paper medium to educate, inform, convince, and generate new opportunities with both business and technical professionals. But as waves of new white Read More

useful site for people that want to enter a new country to do business Read More