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Are you a talented musician or producer? If so, you won’t want to miss this in-depth beginner’s guide on how to sell music online… Read More

Most business advisors I know will say that writing a business plan is the first step to starting your own business, but I believe that a better first step is to do a self-analysis of your real drivers, strengths, and assumptions before committing to this lifestyle. As a result, you may tune your p Read More

Every business needs project management, find out what it takes to be an effective marketing project management coordinator in this post. Read More

From onboarding new hires to making sales, you have a lot to cover. Here are four common mistakes to avoid when starting a B2B business. Read More

LinkedIn is designed for business networking, learn how to harness the power of social selling on LinkedIn to build business. Read More

Real innovation in the business world is still rare. As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e Read More

As a camera-shy, selectively introverted business owner with hearing loss, I was less than excited to jump on the TikTok train. However, I saw the platform has tremendous marketing potential, so I decided to dive in and see what the hype is all about. Here’s what I’ve learned. Read More

Throughout my career in small companies and large, I’ve always been appalled by the number of people who have a negative attitude or complain all the time. These people don’t seem to realize that they are hurting themselves, as well as other people’s productivity, and jeopardize the future of the c Read More

If you work on projects or manage a team that does, you know how quickly a project can start to spiral. Without a proper project management workflow in place, things start to get tricky.

One of the most common threats to a project's success happens when contributors don't have clarity about what Read More

If you’re in the social media business, you know that one of the most common questions clients ask is “What’s the ROI of social media?” It’s a valid question and one that can be difficult to answer.

After all, social media is often seen as a bit of a black box – it’s hard to track how social ac Read More