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Search is one of the most vital – and misunderstood – components of a content distribution strategy. Read More

We often write about big, strategic changes you can make to give your writing more power.

But this week, we went micro. Read More

People make buying decisions that are motivated by their desire to avoid a loss. Savvy marketers know this. Here’s what you need to know about loss aversion and 10 proven loss aversion marketing tactics that can help amplify your marketing efforts. Read More

The question is this: is it more important (for legal reasons, perhaps) to be accurate, or is it more important for practical reasons that your readers understand? Sometimes, clarity is more accurate than accuracy. Read More

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Now customers seek out people who are willing and able to add valu Read More

Having a website is a must for all small business owners in this age. Security of the website is even more critical. Here is your guide to securing the website from hackers. Read More

A standard operating procedure (SOP) is a detailed document companies compile to help their employees effectively handle processes and respond appropriately in a variety of possible scenarios. Usually, the scope of one SOP is one process, like onboarding a new employee, or ordering stock. Read More

Marketing and selling to customers is really all about relationships. So you need a system for effectively nurturing those relationships. Affinity is a new kind of CRM platform that uses machine learning and natural language processing to intelligently grow relationships. Read more about the compan Read More

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Even if they realize that they need real technical strength at the top, they are not sure how to attract and select the talent and expertise they r Read More

If your engagement opps are not prominent enough and/or if you make people to go through lots of loops to get there, they are not going to engage - no matter what.

While you are actively concentrating on creating killer content and promoting it, make sure the engagement boosting elements are in Read More