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Social media is no longer the new kid in town, but for businesses trying to navigate it for the first time – or even keep up with this ever-changing beast – it can be overwhelming. I’ve heard some funny things over the years, and I thought it would be entertaining to share a few of them. Read More

If you are one of the new age of entrepreneurs who hates the thought of doing a business plan as a first step in starting your new venture you will love this message. More and more professionals agree that a better strategy is to explore and fine tune your assumptions before declaring a specific pl Read More

RSS feeds make it easy for your subscribers to get notified every time you publish a new piece of content. You can use RSS feeds to promote your content from blogs, podcasts and even YouTube. In this video I'll explain exactly what an RSS feed is and how you can use sites like AWeber, Triberr, Blog Read More

While there are many critical factors that you need to look at when formulating an effective SEO strategy, let’s agree that finding out the best techniques, that are still relevant to SEO can be a daunting task. From content to meta tags, to keywords and article submission, the number of ranking fa Read More

Social media marketing can be a challenge for small businesses, particularly when it comes to creating compelling images that add value to your social media strategy. Luckily, these eight tools make creating images for your social media channels a breeze. Read More

In this post, we will learn how to calculate the value of email marketing, and how to make sure there is a high ROI from your email marketing campaign. Read More

Does this sound like you? You need help handling all the duties of your business, but you don’t want to hire additional permanent employees. Whether you’re looking ahead to holiday shopping season or suddenly need summer staff, temporary workers might be able to fill the bill. Read More

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and Read More

Starting a business is hard enough, but made even harder when doing it in a small town. When you have a small market to work with, it's important to maximize the interest in your business. Here are some small town business ideas you can use to help figure out what may work in your little corner of Read More

It’s time to get to know the 5 stages to the social media customer journey. We’ll project this journey on a case study of our own to give it form. Read More