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From the beginning of time we have been told that sales is a numbers game.

There are parts of that statement that might just be a tad antiquated. Read More

Whether you are entering into a relationship with a customer, a vendor or an independent contractor, contracts are a fact of business. You need them because they serve as legally valid agreements protecting your interests. But aren’t contracts laden with legalese? Don’t they have to be blessed by a Read More

One difficulty with the majority ecommerce sites is that they do not ask for any information from their customers until they proceed towards the checkout process. If you are likely to open a hypothetical online store tomorrow, the two things you should consider are your shopping cart and a method f Read More

Blogging doesn’t end with writing a blog post. There are several things that need to be done in order to produce a so-called ‘successful blog’. Although there might not be a specific time for anyone to carry out the blogging activities, the duration for what one blogs can sometimes consist several Read More

Happy New Year. Here’s wishing all you free agents a very successful 2013. May you achieve the goals, wishes and dreams that you set your mind to. Speaking of success, let’s use today’s post to explore how we set our goals / aims for achieving it. Read More

Happy New Year to all! A few thoughts on what might lie ahead in the content marketing world as we head into 2013. Read More

In this last post of the year I wanted to talk about the power of words. Words are powerful, are you taking advantage of them? Read this post and see what I mean. Read More

The diminishing desire for direct sales will cause organizations to keep working more complication and to maintain customer engagement. B2B industry is changing every day and becoming progressively more consumerized. Revolution started by digital channel has gotten higher need for high-tech items w Read More

In this social media tutorial I will cover how to manage your LinkedIn endorsements that appear on your profile including hiding or removing the section all together. Read More

Discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year. Read More