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The more complicated or confusing we make it for our customers to work with us in acquiring our products and in working with us, the more likely they are to go somewhere else--somewhere where it's easier to buy! Read More

will Apple ever convert their retail stores-which are company-owned, into franchise stores? I doubt it, and in this post, you'll learn what they are. And, there's only two. Read More

How much does the first hour of every day matter? As it turns out, a lot. It can be the hour you see everything clearly, get one real thing done, and focus on the human side of work rather than your task list.
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This is for the business owners who still struggle with the idea of investing in high level, creative, marketing help. Apple makes the perfect case study. As a small business owner Steve Jobs understood that regardless of how great Apple’s products were, his business would fail if the marketing did Read More

Today I am taking about 5 points - basically tipping points which are the difference between business success and failure. Read More

Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of Twitalyzer, a tool used to track your communications and engagement impact on Twitter. Read More

There are fans… then there are JUSTIN BIEBER fans! Discover the 7 secrets that made JB the most popular musical artist on the planet at just 18 years old. Read More

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

One of the biggest mysteries in business is how some companies edge out their very-similar competitors. If they have the same product, what differentiates one from the other? Read More

In a down economy, all business owners are looking to tighten their belt a little. However, by replacing skilled staff or cutting services, you punish your customers and, ironically, may actually drive away business, leaving your company even further in the red. Read More