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Visitors to your website will use your FAQ page when deciding whether or not to make a purchase. Taking the time to develop an optimal FAQ page is important, as the points it clarifies may give a visitor enough confidence to become a customer.

The purpose of an FAQ page is to answer a potential Read More

Everywhere you go now, in almost every type of business advertising, QR codes are likely to greet you. Featured on signs of all sizes – even some billboards – and printed items like brochures and fliers, these codes function basically as links to web pages. How do they work, and how could they bene Read More

You probably would have heard a lot about social media marketing, but did you ever think that you can provide customer service through social media? Read More

Container Store operates 59 locations, booked sales of $707m last year and six years ago sold a majority stake to a Private Equity House. CEO Kip Tindell was interviewed on March 21 by the WSJ. Key comments he made and my suggested actions for your business are highlighted in this post. Read More

Do you feel overwhelmed with content marketing?  As simple as it sounds, it’s easy to forget that there’s just as ... Read More

Sharing your blog posts across the social media platforms is becoming very popular and indeed, essential. For those pinning their posts to Pinterest, you need to ensure your blog post imagery will maximise its Pinterest potential Read More

By Bob Herbold

I will admit that I have a visceral negative reaction to consultants. That is probably because I spent 26 years at Procter & Gamble and almost 10 years at Microsoft and both of those companies viewed consultants as a waste of money and time. Read More

This year a lot of websites was hit by Google Penguin update. What’s more, some minor Google Panda updates also hurt a lot of blogs. Organic traffic disappeared…



In the last two months I read more than 200 articles and blog posts about SEO and traffic. I make a little compilation from them Read More

This article describes 3 low to zero cost methods that anyone can employ to generate completely new sales leads.

The article gives advice and tips on how to make the most of these methods to improve the return on your efforts. Read More

The aphorism ‘leaders are readers’ didn’t just start recently. In fact it has been around for a very long while. Have you really taken time to find out why this is?

Indeed readers are leaders, and I dare add that ‘they are executors too’. The great wealth of information and intelligence embedded Read More