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One of the greatest challenges to small business owners is retaining their best employees. Here are some strategies for creating bonds with your best workers in order to keep them invested in your business. Read More

Some of the biggest obstacles we'll face have nothing to do with our business.  They'll be matters of personal affairs.  Think about the last time you were employed and suddenly a relative died and you had to go to the funeral.   You would tell your boss what happened, how long you would be out… Read More

Using Facebook is a fantastic way of marketing a new event; there are over one billion active Facebook users around the world so it's an ideal marketing tool. Here 8 tips to get you started. Read More

As a freelancer and business owner, I don’t get paid if I’m not working. I’ve had great work-ethic instilled in me, and I’ve been known to work seven days a week all day long. I bet you can relate… So what happens when we hit a wall or just get tired of working all the time? When our spouses or chi Read More

A brand that once enjoyed devotion can be vanquished. Here are ways to recognize a dying brand and five revival strategies to bring it back to life. Read More

For the past year, I've been using my online shop to experiment with all of the popular comparison shopping engines and I'm ready to share my results. Read More

Most companies can’t tell how well their marketing is performing, so they can't value or invest in the right things.

Here's why your great marketing ideas aren't working, and how you can fix them. Read More

You may be tracking campaign or program data, but when it comes to boosting marketing efficacy, you have to look at the big picture. Start with these 5 metrics. Read More

Have you ever wondered how people read articles online and what patterns there are? Check out an interesting research that aims to show you just that! Read More

Analysing your account or your competitors Twitter account can identify key areas which effect the number of followers, your engagement and the success you have on Twitter. Read More